DLP (Digital Lending Platform) is a centralized digital application designed to streamline and digitize loan management processes for Indian banks. It supports a wide range of loan products including personal loans, home loans, gold loans, and education loans—offering a seamless experience from loan origination to disbursement and servicing. I collaborated with a senior designer on this project, where my responsibilities included: 1. Designing motion interactions to enhance user experience 2. Creating responsive components 3. Ideating and prototyping digital loan form screens
My Role:
Product Designer
Year:
2025
Service Provided:
App Design
Problem Statement
Indian banks relied heavily on manual and fragmented loan processing systems, leading to delays, data errors, and poor customer experience. There was no unified platform for handling different loan types efficiently, resulting in inconsistent workflows and long turnaround times. A digital solution was required to simplify, automate, and unify the entire loan lifecycle for both internal staff and customers.
User Research
Goals:
Understand how bank staff currently manage loan applications.
Identify pain points in loan origination and documentation processes.
Explore expectations of users applying for loans digitally.
Key Findings:
Staff struggled with repetitive data entry and paper-based documentation.
Users found forms confusing and lengthy.
There was a demand for simplified forms, progress tracking, and better guidance.
Design Process
1. Define: Mapped out key pain points for both staff and customers in the loan application journey.
2. Ideate: Brainstormed ideas for modular, reusable components, intuitive form layouts, and animated transitions to guide users.
3. Prototype: Developed interactive high-fidelity prototypes using Figma, incorporating motion design to enhance engagement and clarity.
4. User Testing: Collaborated with the team to run internal usability tests, refine form flows.
Results
Reduced average loan application time by 40% with cleaner workflows and faster form submissions.
Motion design elements helped users better understand transitions, improving task completion rates.
Reflections
This project deepened my skills in designing for complex financial workflows and taught me the value of motion in making apps more intuitive. Working closely with a senior designer, I learned how to maintain consistency in component design and how small UI enhancements like animation can significantly impact usability.